How We Create Value for Your Business

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At Brick Window Consultancy, we translate academic and commercial research into practical frameworks that solve real-world behavioral challenges. Our approach goes beyond assumptions, we test what actually drives performance in your business.

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Our Process:

 

We partner with key stakeholders to identify pain points and map the complete customer journey, uncovering the specific events that influence behavior and create value. Through behavioral discovery, diagnosis, intervention design, and testing, we customize solutions to your unique challenges, whether you're focused on customer retention, sales optimization, or operational efficiency.

 

What Makes Us Different:

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Most businesses assume they're operating optimally without ever testing that assumption, allowing suboptimality to persist. We challenge this by focusing on what people actually do, not what they say they'll do. Decision-making is context-dependent, which is why we assess how your business performs across different situations and identify the barriers preventing profit maximization.

By pinpointing the revenue-driving events in your customer journey and managing the parts of your operation that create the most value, we help you build a solid foundation for sustainable growth. Our goal is to help you master your current operations first - fulfilling customer expectations and reducing friction - before advancing to customer delight.

 

The Result:

 

Customized, evidence-based solutions that drive measurable improvements in customer experience, sales performance, and long-term profitability.