top of page
Search

Evaluation of barriers and drivers

  • Sudir Luthra
  • Dec 16
  • 1 min read

In a recent conversation, we discovered that many people are primarily focused on finding the next big thing to gain a competitive advantage in their business. Their attention is centered on creating something new to sell — something no one else has yet.


While this innovation-focused approach makes sense, it often draws attention away from the growth opportunities that already exist within the business. Taking a snapshot of what’s not so good, good, and great can reveal both the barriers and drivers of growth.


Improving what falls into the not so good and good categories can drive increases in both market share and profitability. At the same time, it remains important to continue investing time and resources in searching for the next big idea.

 
 
 

Recent Posts

See All
Customer experience as your competitive advantage

In highly competitive markets, relying on the position of the brand being sold seems to be the go-to strategy for most employees. Brand value is conveyed to potential customers as a main buying reason

 
 
 
Work smarter, not harder

Unfortunately, this is easier said than done. While many people say “work smarter, not harder,” there is often a serious disconnect between the phrase and the actions that follow. Research on manageme

 
 
 
Process, product, and people in sales

Many sales departments focus heavily on filling the funnel—constantly trying to add more customers into the pipeline in order to sell more. However, this approach often distracts from deeper issues. I

 
 
 

Comments

©2025 by brick window consultancy inc.

bottom of page